AVAVAV Florence
AVAVAV was founded in Florence in 2017 by partners Adam and Linda Friberg.
The couple, having previously co-founded brands such as Monki, Weekday, and Cheap Monday, were keen to create a brand that was not only sustainable but offered timeless, sustainable luxury garments. AV marries the confidence and clean lines of Scandinavian sensibility with the detailing and extravagance of Italian fashion.
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